OLD SPICE: HEART OF A CHAMPION STARRING NFL SUPERPERSON RAY LEWIS

When reviewing the rhetorical tactics of the notes, and comparing it with three Old Spice commercials starring Ray Lewis (professional NFL player from the Baltimore Ravens); a few of these points came about as I watch these commercials over and over again.  Vividness means to have full of life; vigorous; lively; striking, but from the notes it say personalize the message.  This took place in the first commercial  when Ray Lewis was hyping his defense or team up before going out on the field for the game, but his motivation speak was on Old Spice deodorant and how electrifying you will be when wearing it.  When acknowledging guilt, this happened in all the commercials because it gave the viewer the knowledge of knowing if they go out and get this deodorant, they too will know none of this will ever happen when applying this deodorant to themselves.  So, it gave false advertisement in a way, but pumped it up so people will go out and purchase it because of the name.  With being off redemption via mortification is accepting the blame and changing your own behavior.  In the last commercial, as Ray Lewis was running down the field, he stopped and was talking to a bear about why people want to be like him and be around because of the deodorant.  In all actuality, the creators of the commercial would take the blame for knowing that a bear can't actually talk to you, due to some deodorant, and the viewer would want to change there behavior for the simple fact that if a celebrity tells you to do something doesn't mean its true or the right option.  It's just a way to promote and sale a product.  Deny scapegoating (deny guilt) and develop ethos (ethics), didn't take place in these three commercials as I was viewing them.  Overall, the commercials were somewhat silly and didn't make sense for the most part, but these were the only three points that applied to the commercials.