NEW OLD SPICE COMMERCIALS

One commercial that always seems to come on lately and has caught my attention is the Old Spice commercial with the guy who's talking about how good the body wash really is, but the slogan say, "The Man Your Man Could Smell Like".  Now, its a series of these commercials also.  In this commercial, he changes scenes over and over again, giving the thought of no matter what your man does all day, he will always smell fresh around the clock.  Now, there is a second one with the actor, Terry Cruz, which is hilarious and it is the Old Spice / Flex with him having his muscles talking to him and becoming over pumped with using this body wash.  And there's a series of commercials with him in it too.  The identification of this commercial with using a persuasive and rhetorical tactic is letting the viewer know now (mainly for the ladies) that your man can smell as fresh as they are, no matter what circumstance your man may be in; you will smell so great all day long.  But breaking it down a little more, I would say, in the first series of commercials the first guy made it seem as if he wanted the ladies go get a bottle of Old Spice body wash, so there man can look, feel, and especially smell like the guy in the commercial.  He was also gave the sense that if your man had this body wash, he will do something that the lady might love.  Now, from watching Terry Cruz Old Spice commercials, it was mainly giving the viewer (mostly male) the encouragement to go out and buy a bottle of this particular body wash because it protected  against all kinds of odors. Then it crossed over to him showing what odors it fights off.  Turning the scene into him as a giant fighting off these odor as if he was in an old Power Ranger/Godzilla type of setting. It was truly hilarious.